Wednesday, September 5, 2012

Fighting the forces of evil.

I'm not sure if I've mentioned Jeffrey Morgenthaler on here before. He's a bartender in the states who likes his job. He takes his time and takes care with the drinks that he makes. and he has an appreciation of the classics. To the point that he will defend them against the forces of evil.
Those who care about the alcohol we drink are fighting a battle on two fronts at the moment.Those such as Morgenthaler is battling, those who really don't care what we drink as long as buy something. And those who think we shouldn't drink at all. The craft brewery industry in New Zealand is currently battling on both fronts - though the battle against the temperance movement is to the fore at the moment.
The drinking of alcohol is not something that is going to go away. Unless humanity suddenly generates a highly beneficial mutation that has a side effect of discouraging alcohol consumption. In other words, not. going. to. happen. Some harm is always going to be caused by alcohol, in as much as alcohol consumption is a problem, the goal should be to reduce that damage. And a big part of reducing that damage is to have a healthy relationship with your booze. We shouldn't be telling people not to drink - we should be telling them to care about what they drink.

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