Friday, April 6, 2012

oooo, look at that.

Well this is depressing. I'm writing a post about a bus shelter ad.
Just drove past a bus shelter with a jetstar ad, something like "350,000" domestic customers have flown into queenstown in some specific time period. 65% of those for $99 or less". Nice, he said, nice well constructed use of statistics. It has the base population delimited in magnitude and time. And a simple, relevant statistic that actually applies to the population. Whether it's true or not, I don't know, but it deserves minor plaudits for being coherent at least.
It's a bit sad, this time of day, going on about an ad of all things and it's laudable use of statistics. Though I do think it's probably sadder still that I find the ad refreshing.

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